REJO, a prominent brand in the heat-not-burn (HNB) tobacco sector, made a significant impression at this year’s InterTabac event in Dortmund, Germany. Known as the leading event for the tobacco industry, InterTabac attracts key players from around the globe to showcase their latest innovations. REJO used this platform to highlight its advancements in tobacco technology, further establishing itself as a major force in the growing HNB market.
At the heart of REJO’s participation was the unveiling of two new products, the REJO AF1 and REJO Mate Air, both designed to offer modern smokers an enhanced experience while reducing harmful chemicals. These devices drew considerable attention from both industry professionals and consumers, who praised the brand’s commitment to innovation and quality.
Focus on Innovation and Tradition
REJO’s presence at the event was not only marked by its vibrant display but also by its clear messaging around improving the smoking experience through advanced technology. The company’s mission is to deliver high-quality, diversified HNB products that reduce the harmful chemicals associated with traditional smoking. This message resonated strongly with attendees, with many expressing interest in the company’s forward-thinking approach to tobacco.
In line with its mission, REJO’s stand featured the slogan “Embrace the Future of Change,” encapsulating the brand’s focus on combining the rich traditions of tobacco with cutting-edge technology. This balance of innovation and respect for tradition is central to the company’s vision for the future of smoking.
Product Launches: REJO AF1 and REJO Mate Air
The launch of the REJO AF1 and REJO Mate Air devices was one of the highlights of InterTabac 2024. The REJO AF1 is a state-of-the-art heating device specifically designed for granular sticks. It features advanced airflow heating technology, which ensures an even and thorough heating of each tobacco granule. This method helps preserve the natural aroma of the tobacco while significantly reducing the production of harmful chemicals, offering a smoother and more satisfying smoking experience.
The REJO Mate Air, a more compact and portable option, is designed for users who value convenience without sacrificing performance. Its innovative round heating technology delivers dense vapour and full-bodied flavour, making it a popular choice among both new and experienced HNB users. The sleek, lightweight design of the Mate Air, combined with its ease of use, made it a standout product at the event.
Global Expansion Plans
Alongside the product launches, REJO announced its plans for further global expansion. Having already established a strong presence in Southeast Asia, the brand is now turning its attention to Europe and the UAE, where demand for reduced-risk tobacco products is on the rise. During InterTabac, REJO signed a Memorandum of Understanding (MOU) with a major Czech partner, a key step in its efforts to expand into Europe.
The company’s strategy includes launching new products tailored to regional preferences and working with local distributors to solidify its market presence. This approach aims to meet the growing demand for alternative tobacco products that offer a safer and more enjoyable smoking experience.
Positive Reception at InterTabac
REJO’s booth at InterTabac was one of the busiest, with visitors eager to experience the brand’s new offerings. The positive reception of its products and the buzz surrounding its expansion plans underscored REJO’s growing influence in the global HNB market.
Looking ahead, REJO is poised for continued success, with a focus on innovation, quality, and customer satisfaction. As the HNB market evolves, REJO’s commitment to shaping the future of smoking is set to keep the brand at the forefront of the industry. For more information about REJO and its products, visit www.rejonow.com
