Euziel International GmbH, the German subsidiary of the prominent online furnishings brand SONGMICS HOME, has celebrated its 12th anniversary at its newly opened Duisport warehouse in Duisburg, Germany. The milestone event attracted over 40 senior executives from various sectors, including representatives from the Duisburg Municipal Government, Duisburger Hafen AG, and key partners from the fields of real estate, logistics, and finance.
The gathering served as an opportunity to reflect on Euziel’s significant impact in Germany and its expanding footprint across Europe over the past 12 years. General Manager Kong Yi opened the celebration by expressing gratitude to the company’s partners for their invaluable support throughout its journey. He highlighted Euziel’s pivotal role in logistics and warehousing for SONGMICS HOME, which has established a comprehensive control over product development, design, sourcing, sales, warehousing, logistics, and supply chain management. This integration ensures a consistent delivery of premium home furnishings to consumers worldwide.
Euziel’s rapid growth in both Germany and Europe has not gone unnoticed, earning recognition and praise from various sectors. Six key partners took to the stage during the event to share their experiences with Euziel. Among them, Markus Bangen, Chairman of Duisburger Hafen AG, expressed optimism for future collaborations, stating, “We look forward to further fruitful endeavours at the port of Duisburg and wish them continued success and rising customer satisfaction in Europe.”
In a bid to further enhance user experiences, SONGMICS HOME recently introduced an innovative serialization concept in its product development. This strategy aims to unify design elements such as materials, craftsmanship, and colours, thereby enhancing product recognition and ensuring consistency across the brand. Peter Lee, Vice President of Product, noted, “Brand serialization is a potent strategy. By unifying product design elements, we enhance product recognition and ensure consistency in user experience, providing a strong foundation for our long-term growth.”
Guests at the event were also invited to explore the display area featuring the company’s latest TOOLLESS technology. This innovative solution allows for a quick and easy furniture assembly process, which received enthusiastic applause from attendees. The event concluded with a guided tour of the new warehouse, showcasing a significant expansion intended to reduce delivery costs while enhancing consumer satisfaction.
In just 12 years, SONGMICS HOME has evolved into a substantial international enterprise, with its European operations marking the starting point of its business journey. Looking ahead, the company aims to further develop its core competencies in products, supply chain, and sales. This commitment is designed to provide families around the world with stylish, valuable home furnishing solutions and an efficient experience, helping them to create their ideal living spaces.
As Euziel International continues to grow, its focus on innovation and partnership is likely to propel its success in the competitive home furnishings market.
