Recently, there has been an intriguing trend in Hollywood where musicals are marketed without highlighting their musical nature.
Star of the upcoming film Wicked, Cynthia Erivo shares her thoughts on why musicals should proudly embrace their genre, without disguising their essence.
Hollywood has seen a curious phenomenon: musicals that hide their true nature in trailers. This isn’t entirely new, but it’s more noticeable now. Films like Wonka and the Mean Girls adaptation have downplayed their musical elements. Even Joker: Folie À Deux was presented without acknowledging its musical aspects, much like Tim Burton’s Sweeney Todd years ago.
Erivo is candid about her confusion over why some people dislike musicals. She points out that people sing in everyday life, from moments of joy to spontaneous singalongs in cars and even at football stadiums. This random singing is part of life and should be embraced in cinema.
By showcasing the songs early, Wicked sets a precedent for other musical films. Erivo urges filmmakers to trust audiences more, arguing that being honest about a film’s genre can enhance its appeal. This transparency can foster excitement and anticipation from viewers who appreciate musicals.
By integrating music naturally, musicals can resonate deeply with audiences. This familiarity can draw viewers in, making musicals a profound part of the cinematic experience. Erivo advocates for this genuine portrayal, believing it strengthens storytelling.
The key to reaching audiences lies in transparency and respect. Films that openly present their musical elements can create a dedicated fanbase. Honesty ensures that audiences will genuinely appreciate the film’s creative vision.
Ultimately, acknowledging the musical elements can lead to a richer cinematic landscape. Erivo hopes for a future where musicals are celebrated widely for their creativity and emotional depth.
Cynthia Erivo envisions a film industry where musicals are embraced without shame or subterfuge. She champions the idea of celebrating the genre’s vibrancy and its ability to tell stories in a unique way.
Cynthia Erivo’s insights call for a bolder approach to musical cinema, encouraging filmmakers to celebrate rather than conceal their musical roots.
By recognising the intrinsic value of musicals, the industry can better engage audiences, enriching their cinematic experiences.
