Euromonitor International has launched Passport AI, a new platform designed to revolutionise the data analysis industry by combining cutting-edge artificial intelligence with human expertise. The platform aims to transform how clients access and utilise Euromonitor’s vast market intelligence, positioning itself as a game changer in the field.
Passport AI integrates advanced technologies such as Large Language Models (LLMs), Retrieval Augmented Generation (RAG), and a Multi-Agent System (MAS) to deliver more efficient and reliable market insights. LLMs, which are trained on extensive datasets, enable Passport AI to interpret natural language questions and identify relevant information within Euromonitor’s vast content library. This functionality allows users to interact with the platform in an intuitive, conversational manner.
One of the standout features of Passport AI is its use of Retrieval Augmented Generation (RAG). Rather than generating entirely new responses, RAG ensures that the platform retrieves and summarises content from Euromonitor’s trusted publications. This approach maintains accuracy, allowing clients to verify the sources of the information they receive, ensuring that the insights remain fact-based and reliable.
The Multi-Agent System (MAS) further enhances the platform’s functionality by operating in the background like a team of virtual researchers. It helps refine client queries, even when specialised terminology or newly introduced natural language searches are involved, ensuring that the most relevant data is provided. This combination of cutting-edge artificial intelligence with human intelligence offers clients fast and reliable access to Euromonitor’s market insights.
Lamine Lahouasnia, Director of Generative AI at Euromonitor International, highlighted the advantages Passport AI brings to the company’s clients. “We are already the first destination for organisations seeking growth, and Passport AI’s impressive features, combining AI with human intelligence, will ensure fast and easy access to our Passport product and our data analytics,” Lahouasnia said.
A key differentiator for Passport AI is its transparency. Unlike other generative AI tools, which may generate content without clear sourcing, Passport AI provides information sourced entirely from Euromonitor’s trusted data. “This transparency allows users to interrogate the underlying sources and have complete confidence in the credibility of the answers they receive,” Lahouasnia added.
Tim Kitchin, CEO of Euromonitor International, emphasised the company’s commitment to innovation and client empowerment with this launch. “This significant investment in Passport AI underscores our dedication to client empowerment and demonstrates our commitment to continuous product improvement,” Kitchin said. “We believe Passport AI will help clients derive even more value from the intelligence they already have access to within Passport, make the most of opportunities our insights uncover, and achieve greater success.”
Passport AI is expected to provide an enhanced experience for clients by offering easy access to Euromonitor’s extensive content and delivering insights tailored to specific business needs. The platform is set to become an invaluable tool for companies looking to leverage the power of data analytics to drive growth and success in a competitive market.
As Euromonitor continues to refine and expand the capabilities of Passport AI, the company is poised to remain at the forefront of the data analysis industry, providing clients with the tools they need to navigate the ever-evolving business landscape.
